National Cattlemen’s Beef Association Releases Column Highlighting Importance of Planning

“This starts with understanding the unique challenges posed by drought. We have no direct control over if it rains or snows — or not. So, what does a drought strategy for a rancher look like? For one, hoping for rain is not a drought strategy. All of us do it, but it doesn’t increase control over the situation. Instead, a strategy has to focus on what you can control.”

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